objective

• Increase sales of Sterling Sports’ patented inflatable chairs through strategic licensing.

action

• Created and launched licensing program at Sterling Sports. Managed complete project from inception to signed deal sheet, including analysis of marketplace, securing lucrative strategic licensing partners, negotiating favorable terms and laying the foundation for ongoing licensing revenue.

results

• Secured licensing with all four sport leagues including NBA, NFL, MLB and NHL.
• Secured licensing with top 20 NCAA college teams.
• Revenue from new licensed product division grew from $0 to $5 million in 4 years.
• 20% annual sales growth in company overall.